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Why The Cloverfield Paradox Was Moved To Netflix, According To A Paramount Exec
Netflix has been ramping up its movies lineup for months, with a mix of movies the subscription streaming service has commissioned alongside a list of movies that the company buys from studios and production companies to be exclusive to the service. A couple of months ago, Netflix put out the surprise release The Cloverfield Paradox, and despite the fun way the movie was briefly marketed before being unleashed right after the Super Bowl ended, it wasn't as well-liked as other movies in the franchise. Recently, Paraount COO Andrew Gumpert explained why the decision was made to release The Cloverfield Paradox via Netflix. He said,
The movie was finished, we all reviewed it together with J.J. and his team. We all decided there were things about it that made us have a pause about its commercial playability in the traditional matter.
So, it seems the creative team watched the movie with Paramount and may have decided a movie theater release was not the best fit. Because studios split revenue with movie theaters and needs to be advertised prior to its release, a movie needs to make a certain amount of money in theaters before it even begins to make a profit. Working with Netflix helped negate some of those issues. First and foremost, Netflix gave Paramount a chunk of money upfront. Secondly, due to Netflix's unique marketing scheme, not a ton of money needed to be spent on advertising. Sure, Netflix chose to take out a couple of Super Bowl ads -- a pricey prospect. However, that pales in comparison to weeks of advertising on buses, billboards, TV and other platforms. It likely seemed to be a win-win deal.
Because Paramount was not confident in The Cloverfield Paradox's monetary value, Andrew Gumpert also said during the UCLA Law School's annual Entertainment Symposium (via Variety) that it all turned out well for everyone. Netflix got a big budget movie that was part of a popular franchise, as well as that aforementioned cool idea for marketing. And Paramount didn't have to bite its fingernails down worrying about whether or not The Cloverfield Paradox was going to make money. According to Gumpert,
There was an ability for us to be fiscally prudent and monetize. For fans of Cloverfield, the fact is many, many more millions of people saw the movie. It's a positive on every level.
We previously heard that J.J. Abrams reportedly thought The Cloverfield Paradox needed some changes prior to its release, and there have been some specific criticisms the movie has gotten about the way its story was constructed. Despite the reviews, a lot of people seem to have watched The Cloverfield Paradox after the Super Bowl and in the days post-release, and 5 million people were estimated to have viewed the movie in the week following release. It's been an interesting experiment and we'll have to wait and see if Netflix repeats it. For now, you can see what original movies are coming with our full Netflix movies schedule.
Black Panther is the biggest movie of the year at the box office, but if somehow you haven't seen it, or you just really want to see it again, you'll have that chance very soon. Netflix has
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While still unconfirmed, this report could indicate that DC needs a new Man of Steel, with plenty of names already being throw around. One of them is Creed actor Michael B. Jordan, in what could be his third comic book role. Now an artist has imagined Jordan as Superman, and it's awesome. Check it out.
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Patty Jenkins Posts New Wonder Woman 1984 to Celebrate Gal Gadot's Birthday Wonder Woman turns Isla Fisher into a Lesbian Gal Gadot Movie - Duration: 1:52. Sicario Frank 46,299,096 views.
Patty Jenkins Shares New Wonder Woman 1984 Image on Gal Gadot
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Today is Gal Gadot's birthday, and Wonder Woman director Patty Jenkins thought it would be the best time to share a new photo from her next installment in the DCEU—Wonder Woman 1984. Check
Maybe Jurassic World: Camp Cretaceous is still in early development and not ready to be announced by the studios. This information does show that Netflix and Universal are in fact working together to create more content about the famous dino park that has sprung a $5 billion global grossing franchise since Steven Spielberg's classic debuted
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Harrison Ford's Han Solo advice to Alden Ehrenreich surprisingly wasn't "get out while you can" Ehrenreich says Ford told him to say that he gave him all of the advice he'd need but that he
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BIG Movies formerly known as BIG Cinemas located at city center Kamalpokhari is one of the best Multiplex cinema halls of Nepal with a superior Xenon Projection Systems, Crystal Clear DTS sound, luxurious comfort seats and a wide screen viewing experience.
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Chris Evans' choice of Robert Downey Jr. to host the Oscars is an inspired one and would certainly offer something different than what we have seen in recent years with hosts like Jimmy Kimmel
Chris Evans Nominates Robert Downey Jr. to Host the 2019 Oscars
Martin Scorsese and Leonardo DiCaprio's "Killers of the Flower Moon" has officially landed at Paramount Pictures, the studio's chief Jim Gianopulos confirmed during a presentation to
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A lot of the discussion when Mission: Impossible - Fallout hit theaters was about Tom Cruise skydiving stunts, but it turns out the jump was an even bigger stunt then we were led to believe.
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Hi, I'm Jace Diehl. Good Morning America just debuted the first clip from Toy Story 4. We get to see Buzz Lightyear, Woody, and Bo Peep in action. Check out this new footage and my analysis of it
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If these script changes don't end up taking too much extra time, The Wrap reporter Umberto Gonzalez has heard that filming is set to begin on November 4 in London. So The Batman is still gearing up to finally begin principal photography, the question now is whether it will be unfold pre or post-Christmas 2019.
The Batman's Filming May End Up Being Delayed
The Korean car chase scene in Black Panther is one of the movie's most memorable moments and now we know that Andy Serkis nearly walked away from the scene with a broken bone or two.While filming
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